Minidoka Memorial Hospital uses healthcare IT to upgrade
systems and automate workflows without adding cost.
Minidoka Memorial Hospital (MMH) is an independently-operated, community
hospital dedicated to improving the health and well being of the residents and
visitors of the Mini-Cassia area in Idaho. Healthcare services offered at the 25-bed
hospital include surgery, obstetrics, inpatient and outpatient treatments, longterm
care, home health, ambulance and occupational health. A 59-bed long-term
care facility is also connected to the hospital.
The hospital, located in the county seat of Rupert, Idaho, serves nearly 20,000
residents in the county, and nearly 40,000 in the greater Mini-Cassia area, which
covers the counties of Minidoka and Cassia in the Magic Valley region of Idaho.
As one of the county's largest employers, the hospital currently employs more
than 250 people. In 2008, the hospital recorded its best performance in history.
THE CHALLENGE
MMH wanted to switch from film to digital imaging. The move would dramatically
improve patient quality of care. Higher quality (resolution) images would lead to more
accurate. X-rays and other images could be read and reports could be turned around
in hours. Overall, higher accuracy, automated workflows and faster turnaround would
increase patient satisfaction and reduce medical errors.
Digital imaging required upgrading analog X-ray equipment to digital and purchasing
a picture archiving and communication system (PACS). Cost was the biggest factor, then
integration and ease of use. Fortunately, a grant covered the purchase of new equipment,
but there was not enough left to cover the full cost of the PACS. Unless there was a
financially feasible solution, their digital imaging initiative would be dead in the water.
"I was nervous about pulling the trigger because PACS was all new to us," said Rae
Jensen, Radiology Director of MMH. "We never thought we could afford it, and we were so
used to doing everything manually, pushing paper and storing films. It was going to be a
big change for us, and not all of us were tech savvy."
THE SOLUTION: Right Business Model, Right Now
7 Medical's PACS solution is based on an on-demand, or Software-as-a-Service (SaaS),
business model. The on-demand PACS service lifted the budget constraint because it did
not add cost, making it possible for MMH to implement PACS alongside two new Konica
computed radiography (CR) units. With 7 Medical, MMH was also able to integrate to
the existing Healthland, formerly Dairyland, health information system (HIS), further
automating orders and radiology workflow and increasing efficiency.
"We were used to having to buy everything and to implement it between radiology
and IT," said Jensen. "It was clear 7 Medical's on-demand model was a different way
of thinking-no huge capital investment. The low monthly fee made the PACS service
affordable. We no longer worry about maintenance and upgrade fees in future years.
It was invaluable having people who knew what they were doing right there with us
every step of the way, including integrating with our HIS provider."
With 7 Medical, healthcare facilities purchase PACS as a service, similar to how
consumers buy Internet or cable TV services at home. As a turnkey PACS service,
7 Medical provides everything including hardware, software, integration, service and
support for the PACS-no upfront or ongoing capital expenses involved for hardware
and software. Instead, MMH pays an affordable monthly fee to use the PACS service, while
retaining ownership of all of their data.
7 Medical's solution includes a PACS clinical project manager to manage every step
of the process, from workflow and project planning to installation, integration and
testing-not to mention training on how to use the PACS system for physicians and
staff. The on-demand PACS service is backed by 24/7 service and support, so 7 Medical's
clinical and IT staff are on call to respond around the clock.
PACS AS A SERVICE: HOW IT WORKS
Prior to PACS, MMH was still on film and manual workflows. Patient information was
entered into the HIS during registration. Imaging orders were hand-written or printed
on paper forms and hand-carried by patients to the radiology department. In radiology,
patient and order information were re-entered into the HIS for the imaging exam. Once
the images were taken, the films were developed using chemicals in a dark room, placed
in jackets, labeled and then taken to the onsite radiologist who dictated his findings.
A transcriptionist typed the report, and the films and report were then physically routed
to the referring physician via courier or fax.
With 7 Medical's on-demand PACS, MMH was able to automate workflows. They had
upgraded analog X-ray rooms to digital with the purchase of two Konica CRs. The CRs
come with digital plates that replace the film in the cassettes; CR readers to digitize the
images; and a computer workstation for viewing the modality worklist and images.
MMH had also purchased the 7i Connect, 7 Medical's interface engine that integrates the
PACS to their existing HIS. Rather than re-entering patient (ADT messages) and order
(ORM messages) information, the information was sent electronically from the HIS. The
interface engine receives ADT and ORM messages from the HIS, converts the information
into DICOM format, and electronically routes the information to the modality worklist.
After images are taken, the CR plate is inserted into the CR reader, where the images
are digitized, then electronically routed to the 7i Gateway, a 7 Medical-managed server
installed onsite. The 7i Gateway serves as the "brains" of the PACS system, providing
the intelligence and rules for managing all of the routing, storage and retrieval of
images to and from the PACS, reading radiologists, and referring physicians. Images
are temporarily stored on the onsite gateway, and a copy is routed to 7 Medical's offsite
data center for long-term storage. The image is also electronically routed to the daytime
radiologist's workstation onsite, or to a nighttime service.
MMH also purchased a radiology workstation that included two
high-resolution, three-megapixel monitors side-by-side in a dualmonitor
configuration for viewing images. A third monitor was used
for viewing the modality worklist. During daytime hours, the onsite
radiologist dictates his findings and a transcriptionist types the
report into the HIS. The report and order are scanned, converted to
DICOM format and sent back to be stored in the PACS alongside the
image, which can be viewed together in the Web viewer.
MAKE YOUR BUDGET, DON'T BREAK IT
For MMH, budget was the gating factor. "With 7 Medical's solution,
it wasn't a budget decision at all," said Jensen. "In fact, it was a nobrainer.
We wanted to go digital and we were able to do it without
adding cost. The 7 Medical model is exactly what we needed, and
just what the industry needs to make PACS available to all."
MMH has been filmless since September 2008. The 7 Medical
on-demand PACS supports six modalities including two CRs, CT,
ultrasound, nuclear medicine and mobile MRI. More than 50
doctors, nurses, referring physicians and staff are currently using
the system and the Web viewer to view patient images online.
"Referring physicians particularly like the convenience of viewing
reports alongside the images in the viewer," said Jensen. "That was
a big win for us with physicians located remotely around the area."

The 7i Web viewer allows physicians, nurses and staff to view patient images and reports online—anywhere, anytime.
"The PACS made a huge difference in improving our workflows,"
said Jensen. "Modality worklist integration saves us from having
to re-enter patient and order information, so everything is more
efficient, and there are less errors resulting from manual data entry
from multiple sources. The PACS routes images electronically to
onsite or offsite radiologists, and turnaround times are so much
faster because of it. And patients really like having the their own
images available to them on CDs."
In addition to cost savings, improved workflows, and automatic
maintenance and upgrades, MMH benefits from built-in backup
and disaster recovery protection-not to mention regulatory
and HIPAA compliance. A copy of all patient images is archived
in 7 Medical's offsite data center and can be quickly and easily
recovered. In the event of a natural disaster or emergency, that
gives MMH, and its patients, peace of mind. "The other added
insurance is 7 Medical," said Jensen. "Besides being there to walk
us through every step, they were there to train us, and they're only
a call away anytime we need them. They are very responsive and
go above and beyond. You can't put a price on that level of service."